The Hunter: Hastings
- Designer Sarah Cowie MISTD
“The Hunter” is a new venture by brewery Keg and Barrels. “The Hunter” pubs will be opened up in different locations around the UK, with each location featuring its own unique branding and identity specific to its location, with these bottles being designed for their Hastings location.
The design of the branding and packaging had to be appealing to locals and fit well within the community and culture of the town. The designs were inspired by three nature reserves in the Hastings area. Each reserve has existing community efforts of conservation and are areas that locals can go use to go for walks, meet friends and family and are important parts of the community. The woodcut style of illustration celebrates with rich history of Hastings and features flora and fauna from the beers’ respective nature reserves. The typography is inspired by traditional pub signage, giving the this branch of “The Hunter” the feel of a long-standing local institution, rather than just a part of a national chain of pubs.
Labels printed on Natural Colorplan self-adhesive labels
