The Hunter: Dumfries
- Designer Hollie Russell MISTD
Concept designs for The Hunter pub chain, where I was designing for Dumfries. The packaging is based on the historic ’12 Apostles Stone Circle’ which is local to the area of Dumfries, with the label’s unique format inspired by the shape of the stones. Legend has it that the circle was said to be a place of gathering, drinking and rituals which is reflected in the typography and illustrations.