Professional Communications AS
- Designer Alexander Scott
This brief outlined instructions to create a business card, cv and a promotional item that must advertise my social media or personal website. Firstly, I began by creating a logo and the result of this was to go for a simplistic typeface as my logo in my favourite font. When designing my Business Card, I wanted to use white space and a minimalistic approach with plenty of room to breath and to quickly showcase my contact details. I achieved this by using my logo and logo mark printed with a raised spot gloss finish and showcased my contact details in a suitable scale on a white background. For my CV, I completed this by designing an A5 wire bound booklet with all relevant information inside. Again, I wanted this to be harmonious with my Business Card and I done this by showcasing my typographic skills and editorial skills. The idea I came up with for my Promotional Item was, Seasonal Greeting Cards. The plan was to advertise the launch of each card with a countdown on my Instagram account to entice my audience about what is being released. I also advertised my Instagram account by placing a QR code on the back to direct people straight to my social media account. I created two cards on the Mexican Day of the Dead festival (Dia De Los Muertos) and also one on Germany’s Beer Festival (Oktoberfest). Going forward I plan to do this for lesser celebrated holidays to stand out and get my name out to potential clients and employers.