- Designer Luke Wilson MISTD
Cults is an editorial piece I created about the world’s most infamous cults. I had fun creating bold typographic designs with a serif font called Empire. The typeface’s sharp edges and contrast in weight give it an enticing yet dangerous feel that works well with the content. I also used this editorial project as a chance to experiment with making body copy and layout design expressive as well us just display type. This can be seen in the bottom spread where I have used the grid system to give the illusion that Nicola Kidman has escaped from the surrounding type on the opposite page. This effectively tells the story of how she had difficulty leaving the Scientology cult which tried to trap her.