- Designer Carly Hayes
For my dissertation, I wanted to look into how political campaigns have developed alongside the growth of graphic design in social media.
With social media shaping a lot of people’s lives, it equally influences the way graphic designers work. Over the years, social media has helped political campaigns to grow by bringing them into the public eye but has also changed the way they are designed and remembered. This dissertation will examine changes in this relationship, comparing the way social media now influences graphic designers in the way they design and create political campaigns with how they were designed years ago, dating back to World War Two. I will look at the way colour schemes, fonts styles and text have all changed or even stayed the same.