Dissertation: Kinetic Typography in branding BM
- Designer Bertrand Mougel MISTD
Why we need the words to dance? BA Honours dissertation.
An investigation into the elements of success for kinetic typography in branding. It combines Gestalt, optical and cognitive science, semantic research in kinetic type by Joao Brandao and Barbara Brownie, and many more… but most excitingly interviews with designers Zipeng Zhu from DAZZLE, Liza Enebeis from Studio Dumbar, Graeme McGowan from Studio JAMHOT, Steve Scott from TwoFifthsDesign, Jon L. from Advantage London, Daniel Kennington from JKR Global, Sebastien Camden, Holly Farndell from OMSE, Borja Holke, and a swift reply from Natasha Jen, PENTAGRAM London.