- Designer Greg Wickham MISTD
For my dissertation I wanted to write about a subject I am passionate about. I love branding, I also enjoy beer. My dissertation was called “The big book of beer branding”. I wanted to cover “what are the origins of beer branding?”, “could marketing strategies of the past be effective today?” and “what makes a beer brand successful?”. I also created a small questionnaire and was extremely grateful to have beer brands participate. These brands were: Tennent’s, Fierce Beer, Harviestoun, Tempest Brewing and Drygate. I also was lucky enough to have the graphic designer who designed for Fierce Beer, take part.