8BA Hons Graphic Design: Year 4

The brief stated that the project work must be relevant to a current and up-to-date topic which is in the news. This can be achieved by tackling or raising awareness to a current problem, the topic must pose a question that I must answer through my own choice of final deliverables. The concept I chose to focus on was inspired by watching the news, in the days leading up to the 2021 Grand National. A common theme that was spoken about was the money that the bookmakers were making and heavily endorsing the gambling aspect of the sport. This information led me to think differently about the sport and focus on the negative effect towards the mistreatment and cruelty of animals that are used as tools in various sporting events, festivals and other entertainment in terms of gaining capital. Upon further research, a stat which stood out to me was “Since the first Grand National in 1839, a total of 84 horses have died during the event.” This led me to focus my project clearly on communicating the idea that animals are used, killed or dying for our entertainment, which is communicated through my concept of “Are you still entertained?”