WWF Campaign: Amazon Rainforest and The Great Potoo
- Designer Lisa Maxwell
As part of a campaign to save the Amazon Rainforest a poster and booklet were created as a way to bring awareness to the on-going devastation and deforestation.
The Great Potoo was chosen as a mascot for this campaign as it is understood animals/birds with large eyes or strange looks can attract views to take a closer look. This therefore allows for more information to be delivered to those viewers.
The style of this project was based on the traditional tribes people of the Amazon communities who are being directly affected by the deforestation and devastating wild fires throughout the rainforest.