ADAPT TO SAVE THE AMAZON
- Designer Natalie Houston
A WWF campaign designed to create awareness on issues such as deforestation within the Amazon Rainforest.
Animals have been adapting and evolving for years to save their habitats, it is now time for us humans to adapt and help save.
The campaigns message is communicated through emotive colour: orange creating a sense of urgency as the information is revealed. The Hyacinth Macaw is used to characterise and carry the story throughout the campaign in hopes to create a human to animal connection and spark change.