A Modern Extinction
- Designer Jen Robbie
This campaign highlights the current state of decline in the Amazon by focusing on the predicament of Ranitomeya Uakarii, a species of poison dart frog that is endangered from the current extinction event happening in the rainforest.
Through a bright colour palette based on the species’ unique colouration vibrant vector illustrations and bold typography, the project aims to raise awareness and evoke sympathy for this particular species of frog. A booklet, poster and promotional item in the form of an interactive board game were produced. FSC Certified and recycled paper stock were used throughout the final artefacts.
24PP Booklet, Perfect Bound.
Recycled matte white and GF Smith.